Hey Babe!
#SwipeRed is about seeing the red flags before it’s too late, trusting your gut, and protecting yourself & others. You’re never alone in this. Together, we’re ending gender-based violence with campaigns, education, and innovative products that seamlessly fit into daily life.
Every share, every post, every voice shifts the shame from survivors to offenders. Together, we’re building a movement that refuses to turn a blind eye.
Here’s the #SwipeRed Playbook:
Call it Out!
This sh*t is real, and you’re not crazy. Grab the stats and toolkit from this resource page. Then share them to raise awareness on how common drink spiking and violence are! Use #SwipeRed and tag @esoescosmetics so we can amplify your voice.
Spill the Tea
What does taking power back look like for you? Did you or someone you love navigate red flags? What you’ve been through could be someone else’s wake-up call. Share your experience, publicly or anonymously, so others can recognize the warning signs sooner.
Trust Your Gut
Ask the experts, is it a red flag or just *the ick*? Share details anonymously through the contact form below and get real advice, no sugarcoating, no gaslighting! Or read real stories from survivors to learn from those who’ve been there.
Red Flags to Watch Out For:
🚨Drink Spiking & Drug-Facilitated Sexual Assault (DFSA)
✔ Pressuring You to Drink More Than You Want – Insisting on refilling your drink or buying shots even when you decline.
✔ Making You a Drink Without Asking – Bringing a drink without you seeing it poured.
✔ Not Drinking Themselves – Someone who encourages you to drink but barely touches theirs.
✔ Trying to Separate You From Your Friends – Saying things like, “Let’s go somewhere quieter” or leading you away from the group.
✔ Acting Overly Concerned About Your Level of Intoxication – Insisting on "taking care of you" even when others are available.
✔ A Sudden, Intense Loss of Coordination or Awareness – Feeling significantly more intoxicated than expected for what you drank.
✔ Memory Blackouts or Confusion – Waking up with gaps in memory or uncertainty about what happened.
✔ Someone Dismissing Your Concerns – If you say, "Something feels off," and they say, "You're just drunk" or "You're overreacting."
✔ Making You a Drink Without Asking – Bringing a drink without you seeing it poured.
✔ Not Drinking Themselves – Someone who encourages you to drink but barely touches theirs.
✔ Trying to Separate You From Your Friends – Saying things like, “Let’s go somewhere quieter” or leading you away from the group.
✔ Acting Overly Concerned About Your Level of Intoxication – Insisting on "taking care of you" even when others are available.
✔ A Sudden, Intense Loss of Coordination or Awareness – Feeling significantly more intoxicated than expected for what you drank.
✔ Memory Blackouts or Confusion – Waking up with gaps in memory or uncertainty about what happened.
✔ Someone Dismissing Your Concerns – If you say, "Something feels off," and they say, "You're just drunk" or "You're overreacting."
🚨 Relationships & Domestic Violence (DV)
✔ Extreme Jealousy & Possessiveness – Constantly needing to know where you are, who you're with, or accusing you of cheating with no basis.
✔ Love Bombing – Over-the-top affection, expensive gifts, and rushing into commitment early on, only to use them against you later on.
✔ Isolation from Friends & Family – Discouraging or forbidding you from seeing loved ones or making you feel guilty for maintaining outside relationships.
✔ Sudden Explosive Anger – Going from calm to raging over small things, making you feel like you're "walking on eggshells."
✔ Blaming You for Their Behavior – Saying things like, "You made me do this" or "If you hadn’t [done something], I wouldn’t have reacted this way."
✔ Physical Intimidation or Violence – Blocking doorways, grabbing your wrist, punching walls, "playfully" shoving, or escalating to physical harm.
✔ Threatening to Harm Themselves or Others – Using emotional blackmail to keep you from leaving.
✔ Coercion & Pressuring for Sex – Guilt-tripping, shaming, or saying, “If you loved me, you would...”
✔ Ignoring Boundaries – Pushing physical or emotional limits after you've said no.
✔ Financial Control – Limiting your access to money, making you financially dependent, or sabotaging your ability to work.
✔ Love Bombing – Over-the-top affection, expensive gifts, and rushing into commitment early on, only to use them against you later on.
✔ Isolation from Friends & Family – Discouraging or forbidding you from seeing loved ones or making you feel guilty for maintaining outside relationships.
✔ Sudden Explosive Anger – Going from calm to raging over small things, making you feel like you're "walking on eggshells."
✔ Blaming You for Their Behavior – Saying things like, "You made me do this" or "If you hadn’t [done something], I wouldn’t have reacted this way."
✔ Physical Intimidation or Violence – Blocking doorways, grabbing your wrist, punching walls, "playfully" shoving, or escalating to physical harm.
✔ Threatening to Harm Themselves or Others – Using emotional blackmail to keep you from leaving.
✔ Coercion & Pressuring for Sex – Guilt-tripping, shaming, or saying, “If you loved me, you would...”
✔ Ignoring Boundaries – Pushing physical or emotional limits after you've said no.
✔ Financial Control – Limiting your access to money, making you financially dependent, or sabotaging your ability to work.
🚨Sexual Assault (SA) & Coercion
✔ Pushing Past “No” – Not respecting when you say you’re not comfortable, trying to convince you to do things after you've declined.
✔ Pressuring You to Drink or Use Substances – Pushing alcohol or drugs on you, especially if you're hesitant.
✔ Ignoring Consent in Subtle Ways – Proceeding with physical contact even when you freeze, hesitate, or seem unsure.
✔ Bragging About Past Sexual Conquests – Especially if it includes "wearing people down" or ignoring their initial hesitations.
✔ Testing Boundaries Early On – Touching you in small, uncomfortable ways and seeing how you react.✔ Guilt-Tripping or Manipulation for Sex – Saying things like, "Come on, don't make this weird," "Just relax," or "I thought you wanted this."
✔ Waiting Until You’re Vulnerable – Initiating sex when you're sleeping, intoxicated, or otherwise unable to give clear consent.
✔ Gaslighting After Assault – Saying things like, "You wanted it too," "You’re overreacting," or "That’s not what happened."
✔ Recording or Sharing Without Consent – Taking explicit photos or videos without permission or threatening to share them.
✔ Pressuring You to Drink or Use Substances – Pushing alcohol or drugs on you, especially if you're hesitant.
✔ Ignoring Consent in Subtle Ways – Proceeding with physical contact even when you freeze, hesitate, or seem unsure.
✔ Bragging About Past Sexual Conquests – Especially if it includes "wearing people down" or ignoring their initial hesitations.
✔ Testing Boundaries Early On – Touching you in small, uncomfortable ways and seeing how you react.✔ Guilt-Tripping or Manipulation for Sex – Saying things like, "Come on, don't make this weird," "Just relax," or "I thought you wanted this."
✔ Waiting Until You’re Vulnerable – Initiating sex when you're sleeping, intoxicated, or otherwise unable to give clear consent.
✔ Gaslighting After Assault – Saying things like, "You wanted it too," "You’re overreacting," or "That’s not what happened."
✔ Recording or Sharing Without Consent – Taking explicit photos or videos without permission or threatening to share them.
🚨 Stalking (ST) & Digital Harassment
✔ Showing Up Unexpectedly – Repeatedly appearing at your work, home, gym, or other places without being invited.
✔ Constant, Unwanted Messages or Calls – Sending excessive texts, voicemails, or DMs, even when you don’t respond.
✔ Tracking Your Location – Using social media check-ins, location-sharing apps, or even AirTags to track your movements.
✔ Monitoring Your Social Media & Online Activity – Commenting on old posts, watching every story, or making fake accounts to keep tabs on you.
✔ Threatening or Harassing People Close to You – Messaging friends, family, or new romantic partners to intimidate or manipulate them.
✔ Sending Unwanted Gifts – Leaving notes, flowers, or gifts after you’ve asked for no contact.
✔ Spreading Rumors or Lies About You – Trying to control your reputation through defamation or smear campaigns.
✔ Breaking into Your Accounts – Hacking into social media, emails, or financial accounts to spy or control you.
✔ Constant, Unwanted Messages or Calls – Sending excessive texts, voicemails, or DMs, even when you don’t respond.
✔ Tracking Your Location – Using social media check-ins, location-sharing apps, or even AirTags to track your movements.
✔ Monitoring Your Social Media & Online Activity – Commenting on old posts, watching every story, or making fake accounts to keep tabs on you.
✔ Threatening or Harassing People Close to You – Messaging friends, family, or new romantic partners to intimidate or manipulate them.
✔ Sending Unwanted Gifts – Leaving notes, flowers, or gifts after you’ve asked for no contact.
✔ Spreading Rumors or Lies About You – Trying to control your reputation through defamation or smear campaigns.
✔ Breaking into Your Accounts – Hacking into social media, emails, or financial accounts to spy or control you.
Stand with Survivors
Swipe Red
Take a selfie or record a video swiping red under your right eye. This symbolizes the courage to see and speak up about red flags in relationships, and communities.
Personalize Your Story
What does taking power back look like for you? Did you or someone you love navigate red flags? Are you a survivor who is comfortable sharing you story so others can learn from your experience?
Post & Tag
Share the graphics in the #SwipeRed Toolkit. Or go an extra step and add your photo to one of the social media image frames. Then share it using #SwipeRed and tag @esoescosmetics
Support Resources
💬 Crisis Text Line
Text HOME to 741741 for free, 24/7 confidential support from a trained crisis counselor. www.crisistextline.org
📞 National Sexual Assault Hotline (RAINN)
Call 800-656-HOPE (4673) for confidential support or visit www.rainn.org for chat-based crisis counseling.
📢 National Domestic Violence Hotline
Call 800-799-SAFE (7233) or text START to 88788 for free, confidential support. www.thehotline.org
💗 Love Is Respect (Dating Violence Support)
Call 866-331-9474, text LOVEIS to 22522, or visit www.loveisrespect.org for relationship safety support.
💕 StrongHearts Native Helpline
A culturally appropriate helpline for Native Americans experiencing domestic violence. Call 1-844-7NATIVE (762-8483) or visit www.strongheartshelpline.org
📌 VictimConnect Resource Center
Call 1-855-4-VICTIM (855-484-2846) or chat online at www.victimconnect.org for confidential referrals and support for victims of all crimes.
⚖ Women’s Law
Free legal information for survivors of domestic violence and sexual assault. www.womenslaw.org
#SwipeRed Collection
Swipe Red Campaign
Subscribe to Email Newsletter
Be the first to know about new collections and exclusive offers.