Revolutionary Safety + Style in Your Hands!
Esōes Cosmetics is a revolutionary social enterprise putting safety + style in your hands! Our company was invented, funded, and built by survivors for all of us & we are so excited to get this long awaited product in your hands!
Our three pillars are:
Join our lipstick revolution and lets change the statistics!
select your colors
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It's Not The Dress — Liquid Lipstick
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- $59.95 USD
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- $59.95 USD
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Shine On — Liquid Lipstick
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- $59.95 USD
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- $59.95 USD
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No Means No — Liquid Lipstick
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- $59.95 USD
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- $59.95 USD
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We Believe You — Liquid Lipstick
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- $59.95 USD
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- $59.95 USD
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Hell Yes — Liquid Lipstick
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- $59.95 USD
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- $59.95 USD
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Be Altrulipstick!
Give A Gift
Elevate your compassion to a new level with Esōes's Altrulipstick.
Step into the role of a cosmetarian – a cosmetic humanitarian – and make an impact by purchasing an Esōes Altrulipstick package. We’ll gift each package (customized with a note from you) to a survivor in the care of one of our nonprofit partners.
Altrulipstick isn't just a cosmetic; it's a symbol of empowerment, resilience, and support for those who have overcome so much!
GIVE A GIFT NOW!

esoes merch is here!
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Esōes T-Shirt — Drunk Girl Bathroom Energy
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- $31.95 USD
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- $31.95 USD
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Esōes Sweatshirt — Consent is Sexy
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- $54.95 USD
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- $54.95 USD
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We are proud to have over 50 investors from 10 different states who have created an Esōes female founded investor fund. This diverse, powerful group of angel investors are leading the way towards a safer world for all of us!
Interested in investing? Email us at: joy@esoescosmetics.com

joy hoover
Inventor, Founder
Chief Executive Officer
Meet Joy, a determined 3rd time founder, with an extensive 15-year background in executive leadership, organizational development, and human-driven social impact. Combining her expertise in entrepreneurship + her education in cosmetology and fashion design, she spearheads Esōes Cosmetics with a strategic approach to creative brand management, relational fundraising, innovative problem-solving, partner relationship management, and collaborative efforts both locally and nationwide.
Joy's dynamic leadership and vision are the driving force behind Esōes, earning her well-deserved recognition as Entrepreneur of the Year at the Iconic Women of Distinction Awards. Unapologetically bold, she fearlessly takes on the fight to end violence, symbolized by her bright lip and signature wide-brimmed hat, paving the way for future generations, empowering her daughters with the knowledge that anything is possible!

phil hoover
Honorary Co-Founder
Chief Experience Officer
Meet Phil, a guiding force within Esōes Cosmetics, leveraging his background in tech and market training, as well as customer care and service. Phil oversees crucial areas such as onboarding and training, customer and employee relations, and technical support. Within the absolute whirlwind of entrepreneurship, Phil's presence brings a sense of calm and stability.
What sets Phil apart is his unwavering compassion for humanity, as he uses his privilege to prioritize other's safety. His profound commitment to making a positive impact wherever he goes is the true essence of love, a definition that inspires all of us. We consider ourselves incredibly fortunate to have Phil as an integral part of our team and as a dedicated ally in our fight to build a safer world! Armed with dad jokes, conversations about consent, and chef-worthy vegan recipes, Phil is teaching his daughters what respect and dignity look like in action.