IF IT'S NOT A HELL YES, IT'S A NO

Protecting and supporting women with smart cosmetics

Esōes Cosmetics is an ecosystem of solutions anchored in patent pending products and community outreach. We prevent violence by introducing new users to Esōes and support consumers through their healing journey's.

Our three pillars are: innovative smart safety cosmetics, a responsive giving model, and education.

Join our lipstick revolution and lets change the statistics!

About Esōes

Esōes Cosmetics is a patent-pending, innovative smart safety cosmetics social enterprise. As a benefit corporation, we are using a responsive giving model so with every purchase you make, you help a survivor heal and gain financial independence.

Based on the crime triangle, we know that we can’t stop every perpetrator, but we can keep a person and a place safer. With our Safe Space Certification Training we put education and tools into businesses like bars, night clubs, and schools.

We’re really excited to bring our product fully to market by March 2023. With over 12 years of experience working with survivors of trafficking, assault, and violence, we know who our consumer is. Together, we are creating a lipstick revolution that will build a safer world for my daughters, sisters, and friends, and for yours too.

the esōes angels

We are proud to have over 30 investors from 6 different states who have created an esōes female founded investor fund. This diverse, powerful group of angel investors are leading the way towards a safer world for all of us!

Interested in investing? Email us at: joy@esoescosmetics.com

the esōes team

Joy Hoover

Inventor, Founder
Chief Executive Officer

With a 15 year background in executive leadership, organizational development, and human-driven social impact, as well as cosmetology and fashion design, Joy leads esōes cosmetics through strategic fundraising, innovative problem solving, partner relationship management, and local + nationwide collaboration.
She’s the driving force behind esōes’s success and recently won Entrepreneur of the Year at the Iconic Women of Distinction Awards!

Phil Hoover

Honorary Co-Founder
Chief Experience Officer 

With a background in tech and market training, as well as customer care and service, Phil leads esōes cosmetics through on-boarding and training, customer and employee relations and tech support. He’s the calm to the everyday chaos of entrepreneurship! Phil’s compassion for all humans and the way he uses his privilege to make sure people are safe is the greatest definition of love we’ve ever seen, and we feel super lucky to have Phil on our team and in our corner!

Vivian Hoover

Honorary Co-Founder
Chief Kindness Officer


As a leader in her Magnet School’s Peer Mediation Program and proud participant in GATE - a special education program for students who display intellectual talents, Viv leads Esōes Cosmetics through her unique ability to peacefully resolve conflict, her huge heart to love every living being, and her constant reminders that purpose is as equally as important as profit.

Ruby Hoover

Honorary Co-Founder
Chief Fun Officer


With a background in making literally everything fun (even the most boring things), and a leader of daily dance parties, Ruby leads esōes cosmetics through her high energy excitement, ability to bribe anyone into treat + hug time, and her constant reminders that play is essential to the health of every organization and team member.