Swipe Red

Hey, Changemakers!

We’re inviting YOU to be part of something powerful. On January 19th, we’re launching #SwipeRed, a movement to stand with survivors and call out red flags before they become lifelong scars. We’re turning awareness into action, and we’d love for you to join us.

Every share, every post, every voice shifts the shame from survivors to offenders. Together, we’re building a movement that refuses to turn a blind eye.

Let’s do this. Let’s change the world together! 

#SwipeRed

Here's how to make an impact:

  • Swipe Red

    Use lipstick or gloss to swipe a bold red line under your right eye. This symbolizes the courage to see and speak up about red flags in relationships, communities, and beyond.

  • Personalize Your Story

    What does taking power back look like for you? Did you or someone you love navigate red flags? Let’s make this personal! 

  • Post & Tag

    Take a selfie or record a video swiping red under your right eye! Go an extra step and write #SwipeRed on a mirror or forearm, wherever it speaks to you! Together we will spread the message loud and clear.

Download #SwipeRed Assets

Add a red swipe to your profile pic or some extra emphasis with the handwritten hashtag. Here’s our kit of #SwipeRed assets for you to get creative, or go ahead and make your own!

Download Kit

#SwipeRed Collection